The easiest way to protect your brand is to immediately reserve your preferred username on all social media websites, just in case you decide to use that space in the future. Few things are as frustrating as preparing to build communication in a new social media, only to find someone is squatting on your brand or username. Remedies are often simply unavailable.

Sites like namechk, checkusername, namechecklist and KnowEm can be helpful.