web development

Dumb web management

Wasting time to update website

I enjoy some of the cartoons on BusinessGuysonBusinessTrips.com. You should check it out. This caption captures the methodology of many businesses. Dumb, slow, unnecessary and broken.

Does your design flex?

Does your website flex? In other words, does it change to better fit the screen of your viewer? Perhaps this isn't a big concern for your projcet. For example, most design clients want a fixed design so it looks the same on all screens and a little dead space doesn't bother them. But, what about sites optimized for wide monitors that break when viewed on lower resolution?

The value of layered graphic files

Business owners seldom care to learn a great deal about graphic design, but understanding the value and meaning of owning layered, original source and vector graphics will save money, time and help you keep your artwork reconsistent. The reasons for keeping artwork, like logos, consistent is a much longer conversation about brand impressions. It's expensive and time consuming to reproduce artwork or hack on old artwork that isn't saved in a format that allows incremental modification for a new ad piece or website update.